Thursday, November 3, 2016

Readings for Friday, November 4, 2016

Cubs-winning World Series Game 7 viewership tops 40M
What was the rating in the demo for Game 7 of the World Series? What percent increase is this from the last Game 7 in the World Series? What do you think "unadjusted fast affiliate numbers" are? What was the competition and how did they do?

AT&T - TW not a big deal, but DirectTV now is
This is an editorial from Broadcasting and Cable magazine. What is the main premise of Harry Jessell's argument? What is the FCC incentive auction? How does it affect broadcasters and AT&T? What is the current relationship between broadcasters and DirectTV?  How might the AT&T/Time Warner merger change this relationship? What are some of the cultural challenges that face AT&T as they move forward with the deal? What have been the political reactions so far? Who are the six major companies who have dominated media for the last decade? Who are the two new players? What is Direct TV Now and how may it affect the current power structure?

NBC bows to Fox's World Series Game 7, alters Wednesday lineup 
How did NBC alter its Wednesday lineup? What is the term for this that we learned in class? Do you think it makes sense? What are the advantages and disadvantages?

Next TV Summit 2016: Welcome to the golden age of distribution
Why is it possibly "the golden age of distribution"? What does that mean? How are MSOs (Multiple System Operators or "cable companies") trying to plan for the future? What are some of the ideas of how MVPDs can evolve?

Apple unveils TV app
What is the new app and what does it do? What are other apps that are supported in it? What apps aren't?

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