Promising start for new reality show "Better Late"
What is "Better Late than Never"? What are its ratings? How is it trending from week 1 to week 2? What are some of the keys to its success?
Marketers invest $2.5 billion in NFL telecasts
Who are the four major TV networks who partner with the NFL? How did Olympic ad spending compare to NFL ad spending? Did Olympic spending negatively influence NFL spending? Who advertisers in NFL games? Why is the NFL so popular? What are some chanllenges the NFL faces? What are "scatter and ad packages"? How much is an ad on NFL on NBC? How much on CBS? Why does NBC get more for their ads than CBS? How is ESPN's strategy for selling ads?
Weakest-ever Q2 for US pay-TV subscriptions
What are the second-quarter numbers for cable? How does this report compare to the overall trend for cable? What is telco IPTV? What percent of the drop was due to telco IP? How many pay TV customers were lost overall? What do the following terms mean in the context of this article -- penetration rate and occupied households?
NBC offers make goods as Games end down
How did NBC do on the Olympics in Rio? Why did viewership fall? What elements were in NBC's control? What negative forces were beyond NBC's control?
Midseason finale shows "Pretty Little Liars" is still a social TV phenomenon
What is Canvs? What are ERs on Twitter? What do they measure? How many did Pretty Little Liars have? How does that compare to other dramas? What are the top social TV shows? Why is getting ERs a good thing? What shows are most emotionally reacted to? Do you think the producers of these shows design them to get this reaction? If so, how? NOTE: No spoilers, as long as you DON'T CLICK on the hyperlinks in the story.
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